Plan an eventZero-proof events
All the occasion.
A drinks experience with its own character. Fresh flavors, thoughtful presentation and warm hospitality, made for a celebration without alcohol.
A place in every toast
Thoughtful from
the very first sip.
Mocktails and shrubs have been part of Alfred’s story from the beginning. We care about balance, texture, aroma and the way a drink feels in your hand.
Choose a completely zero-proof bar for your wedding, work gathering or private celebration. Or bring a small collection of alcohol-free favorites into a menu that also includes cocktails.
Explore zero-proof drinksFind your flavor
There is more than one way to sparkle.
01
Crisp & botanical
Cucumber, basil, mint and citrus. A bright, fresh direction for an afternoon gathering or a first welcome.
02
Fruit & a little spice
Pear and ginger. Tart cherry and rosemary. Layers of fruit, acidity and herbs that hold your interest.
03
The Alfred shrub
A tangy fruit-and-vinegar drinking syrup, lengthened with soda. Explore our current selection for something distinctly Alfred.
These are menu directions to explore together; final ingredients and selections are confirmed for your event.
Service, beautifully planned
The same care.
Every guest.
We plan the bartenders, service timing and bar setup around your celebration. Ingredients, garnishes, supplies and any bar rental are quoted separately from the bartenders and their tools.
Tell us about ingredient preferences, allergies or specific alcohol-avoidance needs before we finalize the menu, so we can review the products and preparation with you.
Discover Alfred shrubsMake it entirely yours.
An intimate dinner or a room full of people. Tell us what you’re celebrating and we’ll help shape the drinks around it.
Plan a zero-proof eventThe Alfred Shrub Collection
Now in Private Release
We are currently finalizing shelf stability and bottling approvals for the Alfred Shrub Collection.
During this final stage, we’re offering early access to those who want first release access, tasting invitations, and limited-edition launch pricing.
This is not a mass-market release.
Quantities will be controlled.
Alfred began as a way to elevate the beverage experience for guests who don’t drink — without making them feel like an afterthought.
The Shrub Collection is the next evolution.
Thoughtfully structured. Balanced. Designed for both cocktails and zero-proof service.
— Beau Williams
Founder, Alfred Mixology