PLANNING WITH ALFRED

A few good questions.

From client-provided alcohol to zero-proof menus and bar rentals. Here are the essentials for planning with Alfred.

Guests dancing beneath strings of lights. Gathering inspiration.

The service

01 What does “dry bar” mean?

You purchase and provide the alcohol, and Alfred provides the agreed bartending service. “Dry bar” describes how the alcohol is supplied; a fully alcohol-free event is our zero-proof offering. We do not operate a cash bar.

02 What is included in the starting service?

Bartenders and their tools. Ingredients, mixers, garnishes, ice, cups, napkins, a physical bar and other supplies are separately arranged additions. Your proposal sets out the staffing, service hours and everything you have selected.

03 Do you bring a bar?

Only when a separately quoted bar rental has been selected. We can otherwise work with a suitable setup at your venue. You can also ask about booking Lavender Haze Mobile’s cold truck as a separate bartending setup, subject to availability and site requirements.

04 Can you help with alcohol pickup?

Yes, optional pickup can be arranged for a convenience fee agreed in advance. The alcohol remains client-provided. We’ll confirm the shopping and pickup arrangements with you before anything is purchased.

05 How many bartenders will we need?

We plan staffing around the guest count, menu, service schedule and number of bar locations. Events above 75 guests typically need two bartenders; more complex menus or separate bar locations can change the plan. Your proposal confirms the team for your event.

A citrus pitcher at a floral table. Serving inspiration.

The drinks

01 Can the entire event be zero-proof?

Absolutely. We can create a fully alcohol-free drinks menu or offer zero-proof selections alongside cocktails. Both receive the same attention to flavor, presentation and service.

02 Can we choose or create signature drinks?

Yes. Share your favorite flavors, classics, dislikes and ideas. The libations menu is a starting point; we refine the selection for your event, the season and your preferences.

03 Can you accommodate allergies or ingredient preferences?

Please tell us what you need during planning. We’ll review the proposed ingredients and preparation with you before confirming the menu. Include specific alcohol-avoidance requirements as well as food allergies or dietary preferences.

04 Where can I buy Alfred shrubs?

Our current flavors are Strawberry Lime, Cucumber Mint, Blood Orange Pink Peppercorn and Pineapple Habanero. Explore the collection and serving ideas, then find us at the public farmers markets we visit. Contact us for the current selection, availability and next market appearance. Retailers interested in stocking Alfred can use our dedicated retailer inquiry.

Friends sharing an outdoor meal. Gathering inspiration.

Planning & booking

01 What kinds of events do you serve?

Weddings, private celebrations, company gatherings and other occasions where drinks and hospitality matter. Tell us about the setting and the experience you have in mind.

02 Where do you travel?

Alfred is based in Madison, Wisconsin. Send us your venue and location so we can confirm availability, logistics and any travel charges for your event.

03 How is my event priced?

Your proposal is based on staffing, service hours, location, drink selections and any supplies or rental additions you choose. Alcohol is client-provided. We’ll make the scope clear before you book.

04 How do we reserve a date?

Begin with the inquiry form or contact us directly. We’ll confirm availability and work through the details with you. Your event agreement sets out the payment schedule and what is needed to secure the booking.

05 What if our plans change?

Let us know as soon as possible if the timing, guest count, location or scope changes. Adjustments and cancellations are governed by your event agreement; we’ll review the implications with you.

06 How far ahead should we get in touch?

Reach out as soon as you have a date and a location in mind. If your event is close, ask anyway—we’ll let you know what is possible for that date.

Still have a question?

Tell us what you’re planning. We’ll help you work through the details.

Ask Alfred