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Plan an event

Company events

Bring people together.

Client receptions, team celebrations and business gatherings. Attentive bartending that gives your guests a welcome and your host room to be present.

A Madison event setting overlooking State Street. Photograph by Kuffel Photography.

An occasion to connect

Make room for conversation.

Clients & guests

Set the tone for a reception, open house or launch with a considered drinks menu. Share the atmosphere you want and who will be joining you; we’ll help find the right direction.

Your team

A holiday gathering, a milestone or a simple thank-you. We can plan cocktails and zero-proof choices together, or create a wholly alcohol-free bar for the occasion.

A useful plan

The details before the doors open.

  1. 01 · The brief

    People & purpose

    Start with the occasion, expected guests and venue. Let us know the schedule and whether the bar needs to serve more than one area.

  2. 02 · The drinks

    A focused selection

    We’ll discuss the flavors, style and alcohol-free choices that suit the gathering, then agree on a menu that works for the service.

  3. 03 · The setup

    Clear responsibilities

    We confirm the bartenders, tools and paid additions in the proposal. Client-provided alcohol, venue facilities, supplies and bar rental are planned in advance.

Citrus and flowers in ice at a styled drinks table. Photograph by Kuffel Photography.

A choice worth making

Zero-proof, fully considered.

A daytime gathering, a varied guest list or an entirely alcohol-free occasion. Zero-proof drinks can lead the menu or sit comfortably alongside cocktails.

Tell us about guest preferences and ingredient requirements during planning, so the final selection can be reviewed with you.

Explore the zero-proof experience

Let’s plan the welcome.

Send the event date, venue and approximate guest count, along with any timing or setup details you already know.

Plan a company event

The Alfred Shrub Collection

Now in Private Release

We are currently finalizing shelf stability and bottling approvals for the Alfred Shrub Collection.

During this final stage, we’re offering early access to those who want first release access, tasting invitations, and limited-edition launch pricing.

This is not a mass-market release.

Quantities will be controlled.

Alfred began as a way to elevate the beverage experience for guests who don’t drink — without making them feel like an afterthought.

The Shrub Collection is the next evolution.

Thoughtfully structured. Balanced. Designed for both cocktails and zero-proof service.

— Beau Williams

Founder, Alfred Mixology