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Plan an event

The art of a good evening.

Cocktails. Zero-proof. Beautifully hosted.

For celebrations worth remembering, Alfred brings thoughtful drinks and warm hospitality. From the first welcome to the final toast.

Friends sharing a toast around a flower-filled table, photographed by Dave Stremikis.
A delicate sparkling drink beside flowers and candlelight. Photograph by Kuffel Photography.
Citrus and flower-filled ice at the drinks table. Photograph by Kuffel Photography.

Considered in every detail.

A thoughtful pour. A beautiful finish. Hospitality that makes everyone feel part of the occasion.

Our approach
An inviting lounge overlooking Madison's State Street. Photograph by Kuffel Photography.
A golden drink served in a coupe beside a glass pitcher. Photograph by Kuffel Photography.

Explore Alfred

Three ways to make it yours.

Plan your event
Sparkling wine chilled among citrus and flower-filled ice. Photograph by Kuffel Photography.The hosted barCocktails, thoughtfully served.Discover the experience Polished glassware arranged on a gold drinks trolley.Entirely zero-proofAll the occasion. Without alcohol.Discover the experience A glass pitcher with citrus beside flowers at the drinks table.Alfred shrubsA little Alfred, wherever you are.Discover our shrubs
Glasses garnished with citrus, berries and mint raised in a toast. Photograph by Dave Stremikis.

Make it your evening.

Begin a conversation

From an Alfred event client

“The bartenders were not only talented but also incredibly personable and fun.”

Karen · WeddingWire · May 20, 2024

Read the full reviews