Plan an eventThe Alfred shrub collection
A little Alfred, wherever you are.
Bright fruit. A pleasing tang. A drink worth slowing down for. Discover Alfred’s shrubs, available at the public farmers markets we visit.
Meet the shrub
A small pour.
A world of possibility.
A shrub is a fruit-and-vinegar drinking syrup, balancing sweetness with a bright, tangy edge. It is a starting point for a drink, ready to be lengthened, mixed and made your own.
For Alfred, shrubs belong at the center of the drinks conversation: in a zero-proof soda, as a new direction for a cocktail, or poured at home when friends come over.
Ask for the current selectionThree ways to pour
From market to glass.
01
Simply sparkling
Start with a little shrub over ice, add chilled sparkling water and adjust to your taste. Finish with a garnish that complements the fruit.
02
In a cocktail
Use a shrub to bring fruit, sweetness and acidity to your favorite spirit. Begin with a small pour and build the balance from there.
03
For a gathering
Plan a shrub-based drink with Alfred for your next event. It can be the zero-proof signature or part of a wider drinks menu.
Find Alfred
Come say hello.
At the market
Our shrubs are already available at the public farmers markets we attend. Get in touch for our current selection, availability and next market appearance.
Find us at a marketIn your shop
We’re working on bringing Alfred to retail shelves. If you’re a shop, specialty grocer or hospitality business interested in stocking our shrubs, we’d love to hear about your space.
Talk about stocking AlfredBring a little Alfred home.
Ask about the current collection, or let’s make shrubs part of your next celebration.
Talk to AlfredThe Alfred Shrub Collection
Now in Private Release
We are currently finalizing shelf stability and bottling approvals for the Alfred Shrub Collection.
During this final stage, we’re offering early access to those who want first release access, tasting invitations, and limited-edition launch pricing.
This is not a mass-market release.
Quantities will be controlled.
Alfred began as a way to elevate the beverage experience for guests who don’t drink — without making them feel like an afterthought.
The Shrub Collection is the next evolution.
Thoughtfully structured. Balanced. Designed for both cocktails and zero-proof service.
— Beau Williams
Founder, Alfred Mixology