The Alfred Shrub Collection
Now in Private Release
We are currently finalizing shelf stability and bottling approvals for the Alfred Shrub Collection.
During this final stage, we’re offering early access to those who want first release access, tasting invitations, and limited-edition launch pricing.
This is not a mass-market release.
Quantities will be controlled.
Alfred began as a way to elevate the beverage experience for guests who don’t drink — without making them feel like an afterthought.
The Shrub Collection is the next evolution.
Thoughtfully structured. Balanced. Designed for both cocktails and zero-proof service.
— Beau Williams
Founder, Alfred Mixology